Poppy's setting up an App campaign,and she wants to a quire a high volume of users while also generating plenty of in-app purchases.Which of the following settings should Poppy select to achieve her marketing objective?
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Correct answer: Afocuson'Install volume'while targeting'Users likely to perform a specific in-appaction'..
Why this is the answer
To achieve her marketing objective of acquiring a high volume of users while also generating plenty of in-app purchases,Poppy should select a focus on'Install volume'while targeting'Users likely to perform a specific in-appaction.'This option is correct because it aligns with Poppy's dual goal of acquiring a large number of users and encouraging in-app purchases. By focusing on'Install volume,'Poppy can prioritize attracting a high volume of users to her app.However,targeting'Users likely to perform a specific in-appaction'ensures that these users are more likely to engage with the app beyond just installing it,increasing the likelihood of generating in-app purchases.This targeting approach allows Poppy to reach users who are not only interested in downloading the app but also have a higher propensity to take valuable actions within the app,such as making purchases. Therefore,by selecting this combination of settings,Poppy can effectively drive both user acquisition and in-app purchases, maximizing the success of her App campaign.
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