“PPC” stands for “payment per conversion”.
Choose an answer
Tap an option to check your answer.
Correct answer: False.
Why this is the answer
The statement is false. PPC stands for "Pay-Per-Click," not "payment per conversion." Pay-Per-Click is an advertising model where advertisers pay a fee each time one of their ads is clicked. It's a method of driving traffic to websites, where advertisers pay only when their ad is engaged with. While conversions are a goal of many PPC campaigns, the "C" in PPC specifically refers to the "Click" action that triggers the payment.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed