Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?

Sales diagnostics in ARA Premium provides a detailed breakdown of sales performance, including key metrics like sales, units sold, and conversion rates, allowing Pratiksha to identify trends, understand what's currently driving sales, and pinpoint areas with the most potential for growth. This directly addresses her need to understand current performance drivers and identify opportunities. Geographic sales metrics would show where sales are happening, but not the underlying drivers. Traffic diagnostics focuses on website traffic, which is a precursor to sales but doesn't directly explain sales performance. Retail insights offer broader market and category trends, but Sales diagnostics offers the specific, actionable performance data Pratiksha needs for her campaign planning.