Pricing for both Starter and Plus is based upon what type of model?
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Correct answer: CPM.
Why this is the answer
Starter and Plus use an impression-based buying structure for Waze Local advertising. This model fits map-based ad delivery because advertisers pay for exposure to drivers within the Waze environment. It supports formats such as Branded Pins , Promoted Search , and Zero-Speed Takeover . Budget settings may control spend, but the pricing basis remains tied to delivered impressions.
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