Pricing for Waze Ads is based upon what type of model?

Waze Ads operates on a Cost Per Mille (CPM) model, meaning advertisers pay for every 1,000 impressions their ads receive. This is a common pricing model in digital advertising, where the focus is on ad visibility. Flat rate, yearly subscription, and monthly budget are incorrect because Waze Ads' pricing directly correlates with ad impressions, not a fixed fee for a period or a set budget independent of performance. While advertisers do set a monthly budget, the actual cost incurred is determined by the CPM model and the number of impressions delivered within that budget.