Priya has a large email list—consisting of clients and people she’s met at networking events—but doesn’t keep record of anyone’s physical address. Aisha thinks that postcards would be a smart way to advertise, though, since Priya mostly works with local businesses. Is there a way for Aisha to create a postcard campaign with information Priya already has?
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Correct answer: Yes, Priya can use the address finder to ensure a postcard campaign reaches her contacts’ physical addresses.
Why this is the answer
The correct answer is that Priya can use the address finder. Mailchimp offers an address finder feature that allows users to send direct mail postcards to their existing contacts, even if they only have email addresses. This tool helps append physical mailing addresses to contacts, making it possible to execute postcard campaigns. The lookalike audience finder is incorrect because it creates new audiences similar to existing ones, rather than finding addresses for current contacts. While Mailchimp does offer email automations, this option is incorrect because it doesn't address the direct mail postcard need. Finally, the statement that Mailchimp's features don't include direct mail is incorrect, as it explicitly supports postcard campaigns.
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