Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?
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Correct answer: Maximize clicks.
Why this is the answer
Maximize Clicks is the best strategy for Priya because her goal is to drive as many potential customers (clicks) to her website within a fixed budget. This strategy automatically sets bids to help get the most clicks possible for her campaign. Target impression share focuses on visibility (impressions) rather than clicks, which isn't Priya's primary goal. Enhanced CPC (eCPC) is a bid adjustment feature, not a standalone bidding strategy, and works by slightly modifying manual bids to optimize for conversions, which isn't her immediate objective. Target ROAS aims to achieve a specific return on ad spend, requiring conversion tracking and historical data, which isn't mentioned as a priority or available for Priya's budget-focused goal of maximizing traffic.
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