Priya’s prospective clients often visit her website, but a majority of these visitors never contact her. What could Aisha do to specifically target these visitors? (Select 2.)

The correct answers focus on re-engaging users who have already visited Priya's website, which is the core of the question. A retargeting ad specifically targets previous website visitors on other platforms like Facebook and Instagram, reminding them of Priya's services and encouraging them to return. An email automation triggered by a contact clicking a link to her site from an email campaign allows Priya to follow up directly with interested individuals who have shown engagement. The incorrect options do not specifically target past website visitors. Creating a digital ad targeted by interest aims at a new audience, not those who have already visited. Using more effective calls to action in monthly newsletters targets the existing email list, not necessarily those who have visited the website and not converted.