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Sponsored Brands campaigns are designed to increase brand visibility and product discovery. By featuring a brand logo, a custom headline, and multiple products, these ads appear prominently in shopping results, helping to capture shopper attention early in their purchasing journey. This makes them highly effective for building brand awareness and influencing consideration as shoppers explore options, before they've made a specific product decision. While brands do interact with shoppers through retailer platforms, this option describes the medium rather than the purpose or stage of the sales funnel that Sponsored Brands primarily target. The third option defines Sponsored Brands but doesn't explain why they are effective at specific sales funnel stages.