Puedes usar las marcas SEMrush y BeRush como palabras clave en tu campaña de PPC.

It is false that you can use SEMrush and BeRush as keywords in your PPC campaign. Trademark law generally prohibits the unauthorized use of a company's brand name (like SEMrush) or its affiliate program name (like BeRush) as keywords in paid advertising campaigns. This is to prevent confusion among consumers and to protect the trademark owner's brand integrity. Using these terms could lead to your ads being disapproved or even legal action. Instead, focus on keywords that describe the services or products you offer, or that are relevant to your target audience's search intent, without infringing on trademarks.