¿Qué es el calendario de contenido?

A content calendar is a shared resource that allows all teams involved in content creation and distribution to plan, organize, and track content marketing activities. This ensures consistency, alignment with overall marketing goals, and efficient workflow. It helps coordinate efforts across different channels and departments, preventing content gaps or overlaps. The other options are too narrow. While a content calendar can include social media posts or important holidays, its primary function is broader: to manage all content marketing efforts, not just specific types of content or events.