¿Qué factores aumentarán el valor de un enlace? Escoge dos respuestas.
Choose an answer
Tap an option to check your answer.
Correct answer: Gran autoridad del dominio de enlace, Palabras clave relevantes en el texto de anclaje.
Why this is the answer
A link's value is significantly boosted by the authority of the linking domain. Google views links from highly authoritative, trustworthy websites as strong endorsements, passing on more "link juice" and improving the linked page's ranking potential. Relevant keywords in the anchor text also increase a link's value because they provide context to search engines about the linked page's content. This helps search engines understand what the page is about and can improve its relevance for those keywords. Conversely, a nofollow attribute in a comment section link tells search engines not to pass authority, effectively diminishing its value. Links from Private Blog Networks (PBNs) are considered manipulative by Google and can lead to penalties, thus decreasing, not increasing, a link's value.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed