¿Qué herramientas de SEMrush pueden ayudar a un especialista en PPC a determinar cuáles consultas de búsqueda escriben las personas para encontrar información acerca de un tema específico, como piscinas para patios? Escoge dos respuestas.

Keyword Magic Tool is excellent for discovering a vast array of related keywords, including long-tail variations and questions, by entering a broad topic like "piscinas para patios." It helps uncover how users search for information. The Keyword Overview tool, specifically its Phrase Match report, provides insights into keywords that contain your target phrase, showing search volume, CPC, and competition. This helps PPC specialists understand the exact queries people use, allowing them to refine ad targeting and content. Keyword Ad History shows past ad copies and keywords used by competitors, which is useful for competitive analysis but not for discovering new search queries. Position Tracking monitors your website's ranking for specific keywords, which is a post-campaign analysis tool. Keyword Gap identifies keywords your competitors rank for but you don't, which is for competitive strategy, not initial keyword discovery for a topic.