¿Qué herramientas debería utilizar un especialista en marketing para evaluar su reputación en línea? Escoge dos respuestas.

To assess online reputation, a marketer should use tools that monitor brand mentions and social media sentiment. Brand Monitoring is ideal for tracking mentions of a brand across the web, including news articles, blogs, and forums, allowing marketers to gauge public perception and respond to feedback. Social Media Tracker focuses specifically on a brand's performance and mentions on social media platforms, providing insights into engagement, reach, and sentiment within those critical channels. "Informe de posiciones orgánicas" (Organic Positions Report) and "Rastreo de posición" (Position Tracking) are SEO tools used to monitor keyword rankings and search visibility, not brand reputation. "Keyword Magic Tool" is for keyword research, not reputation management.