Quel est l’intérêt de la métrique « Coût du trafic » dans le rapport sur les positions de recherche organique SEMrush ? Que signifie cette métrique ?
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Correct answer: Le coût du trafic est une estimation de ce qu'il en coûterait pour des enchère sur des mots clés organiques via Google Ads.
Why this is the answer
The "Traffic Cost" metric in Semrush's Organic Research Positions report estimates how much it would cost to acquire the same amount of organic traffic through Google Ads, bidding on the same keywords. This helps you understand the monetary value of your organic search performance. It's not a user-entered value, nor is it related to Google AdSense earnings or campaign budgets. The screenshot is from the Organic Research report, not Paid Search.
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