Quels facteurs augmentent la valeur d’un lien ? Choisissez deux réponses.

Relevant keywords in the anchor text help search engines understand the linked page's content, contributing to its relevance for those keywords and increasing the link's value. A high domain authority of the referring domain indicates that the source website is trusted and authoritative, passing on more "link equity" or value to the linked page. Links with a 'nofollow' attribute in blog comments typically do not pass PageRank or link value, as they signal to search engines not to follow the link or endorse the target. Links from Private Blog Networks (PBNs) are generally considered a black-hat SEO tactic and can lead to penalties from search engines, thus decreasing rather than increasing link value.