Quels outils devrait utiliser un spécialiste marketing pour évaluer sa réputation en ligne ? Choisissez deux réponses.

A marketer should use Social Media Tracker and Brand Monitoring to assess online reputation. Social Media Tracker helps monitor social media mentions, engagement, and overall sentiment across various platforms, which are crucial for understanding public perception. Brand Monitoring tracks mentions of your brand across the web, including news sites, blogs, and forums, providing a comprehensive view of how your brand is discussed online. Keyword Magic Tool is for keyword research, Position Tracking monitors keyword rankings, and Organic Research Positions Report shows organic search performance; none of these directly assess online reputation.