Quels sont les signaux qui aident Google à voir que votre site cible un pays spécifique ? Choisissez deux réponses.
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Correct answer: Vous utilisez la langue du pays dans votre directive hreflang dans l’en-tête, Vous utilisez le ccTLD du pays.
Why this is the answer
Google uses several signals to determine a website's target country. The two correct options are using the country's language in your hreflang directive and using the country's ccTLD (country code top-level domain). Hreflang tags in the header specify the language and geographical targeting of a webpage, helping Google serve the correct version to users in different regions. A ccTLD like '.fr' for France or '.de' for Germany is a strong indicator to Google that the website is specifically targeting that country. Using generic TLDs like '.com', '.net', or '.org' does not inherently signal a specific country target; these are global domains. While a subfolder containing the country's name (e.g., example.com/fr/) can be a signal, it's not as strong or definitive as a ccTLD or a properly implemented hreflang tag for explicit country targeting.
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