Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN re targeting to drive conversions. What type of campaign would you recommend to further support this strategy?

The selected answer Display campaign using lifestyle and in-market audiences to help drive consideration for their brand is correct because lifestyle and in-market audiences are specifically designed to target consumers who are in the consideration phase of the buying journey. These audiences include shoppers who are actively researching products or are categorized based on their interests and behaviors, making them an ideal target for driving consideration. By using a display campaign focused on these audiences, Ralf can effectively engage users who are already interested in similar products or categories, increasing the likelihood of moving them further down the funnel toward conversion. This complements the full-funnel strategy by bridging the gap between awareness and conversion, ensuring that potential customers are nurtured throughout their buying process.