Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?
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Correct answer: Sponsored Products.
Why this is the answer
Sponsored Products campaigns are designed to promote individual product listings within shopping results and on product detail pages. This aligns perfectly with Ramona's goal of showcasing a single graphic novel to drive sales. Sponsored Brands campaigns, while effective for brand building and showcasing a portfolio of products, are less suited for promoting a single item in shopping results. They typically feature a custom headline, brand logo, and multiple products or a custom landing page, which isn't Ramona's primary objective here.
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