Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?

Geographic sales metrics in Amazon Brand Analytics provide data on where customers are purchasing products. This information is crucial for Raphael because it helps identify regions with high demand or untapped potential for his apparel brand, directly informing decisions about where to open new brick-and-mortar stores. Traffic diagnostics focuses on website traffic patterns, not physical store expansion. Retail insights offer broader trends but lack the specific geographic sales breakdown needed for location planning. Market basket analysis reveals co-purchased items, which is useful for merchandising but not for identifying optimal store locations.