Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?

Geographic sales metrics are most useful because they provide data on sales performance across different regions. This information is crucial for identifying areas with high demand or potential for growth, directly informing decisions about where to open new brick-and-mortar stores. Market basket analysis focuses on product co-purchasing patterns, which is less relevant for location planning. Retail insights offer broader trends but lack the specific geographic detail needed for store expansion. Traffic diagnostics analyze website or store traffic, which is useful for existing locations but doesn't directly guide new store placement based on regional sales potential.