Raquel is working on a technical SEO audit for a new client who recently decided to move their website from HTTP to HTTPS. When starting her audit, Raquel notices that some HTTP pages were never redirected to the HTTPS pages, which is now causing issues for the site in search. However, this client is very resistant to the idea of implementing more redirects, since they've heard that this can lead to a drop in their search performance. How should Raquel approach this situation with her client?
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Correct answer: She should explain to her client how redirects work (focusing on how 301 redirects pass "link juice" to new pages), explain how having both HTTP and HTTPS pages creates duplicate content, and how this can negatively affect the site's performance..
Why this is the answer
Explaining how 301 redirects transfer link equity clarifies that properly implemented redirects preserve SEO value. Highlighting that both HTTP and HTTPS versions create duplicate content shows the risk of ranking dilution. This approach educates the client on why redirects are essential for maintaining search performance. It provides a rationale grounded in SEO principles, facilitating informed decision-making without alarmism.
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