Re targeting allows you to…

Retargeting (or remarketing) is a digital advertising strategy that allows you to show targeted ads to users who have previously visited your website or interacted with your content. This is achieved by placing a tracking pixel (a small piece of code) on your website. When a user visits your site, the pixel drops an anonymous cookie in their browser. You can then use this data to create audience segments based on specific actions, such as viewing a product, adding an item to a cart, or completing a purchase. This enables you to deliver highly relevant ads, encouraging them to return and complete desired actions. Targeting based on likes and interests is behavioral targeting, not retargeting. Appearing higher in search results is a goal of Search Engine Optimization (SEO) or Search Engine Marketing (SEM), not retargeting.