reach shoppers using third-party properties and Brands can target shoppers at the awareness and consideration stages of the Smart Shopping Campaigns take precedence over standard shopping campaigns.

The statement is True because Smart Shopping Campaigns are designed to optimize and automate ad placements, bidding, and targeting using machine learning to maximize conversion value. As a result, they generally take precedence over standard shopping campaigns, which require manual management of bids and targeting settings. Smart Shopping Campaigns use more advanced algorithms to automatically adjust the campaign settings based on performance data, making them a more streamlined and effective option for advertisers looking to simplify campaign management while optimizing for performance. Consequently, if both types of campaigns are running simultaneously for the same product, the Smart Shopping Campaign will take priority in determining where and when the product appears in search results or on other platforms within the Google network.