Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers Rebecca? (Choose two)
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Correct answer: Performance Planner leverages machine learning for forecasting., Performance Planner forecasting is powered by billions of Google searches conducted each week..
Why this is the answer
Performance Planner leverages machine learning for forecasting, which allows it to provide accurate predictions based on historical performance and market trends. This is a key advantage for Rebecca as it helps her make data-driven decisions for her budget. Additionally, Performance Planner forecasting is powered by billions of Google searches conducted each week. This vast amount of data ensures that the forecasts are comprehensive and reflect real-world user behavior, making the predictions highly reliable for planning purposes. The other options are incorrect because Performance Planner is not limited to merchant-hosted shop fronts, does not integrate with external budgeting software like QuickBooks, and does not identify funds from other operational budgets.
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