Reddit Certification Exam Answers
Verified answers and clear explanations for every Reddit certification exam. Browse by exam below, or practice the full set on ExamRoll.io.
reddit ads boost All exam questions
- After installing the Reddit Pixel, advertisers can create Pixel re targeting audiences based upon standard and custom events. Which of the following are examples of Reddit Pixel standard events? Select all that apply.
- Crystal is planning a conversion-focused Reddit campaign for her mobile phone brand. Which of the following primary KPIs would be relevant for a conversion campaign?
- Define the term 'custom audience.'
- For a Reddit performance campaign, what is the recommended minimum daily budget as a multiple of the target CPA?
- How can CAPI and the Reddit Pixel together help improve tracking capabilities for advertisers? (Select all that apply). Select All Correct Responses
- How many lower funnel conversion events per month are recommended for effective learning phase optimization?
- How much time should a brand allocate to answering questions during an AMA?
- How would you describe the function of 'advanced matching' in Reddit advertising?
- How would you describe the function of the Conversions API (CAPI) on Reddit?
- If the primary goal is to maximize volume within a set budget, which bidding strategy should be considered?
- In preparation for potential signal loss, what three actions are generally recommended? (Select three). Select All Correct Responses
- In the context of measurement, what does the acronym 'KPI' represent? (Select all that apply). Select All Correct Responses
- Marcy follows a few sports subreddits, including r/NBA(opens in a new tab) and r/chelseafc(opens in a new tab). While browsing Reddit, she viewed an ad for sneakers from SnooCo, and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?
- To increase awareness of a new skin cleanser on Reddit, which campaign objective might a beauty brand prioritize?
- True or False: Are browser-based pixel tracking solutions becoming LESS reliable and effective due to privacy changes and data regulations?
- True or False: Attribution signals constitute user data that establishes a connection between conversion events and Reddit ad impressions or clicks.
- True or False: IP addresses, email addresses, and website cookies are examples of attribution signals utilized by CAPI to establish a link between conversions and Reddit ad activity.
- Under what circumstances would a brand consider extending their measurement attribution window?
- What ad formats are generally recommended for lower-funnel campaigns on Reddit?
- What advantages does Advanced Matching provide for Reddit advertisers?
- What are the eligibility requirements for Reddit Pro?
- What are the key benefits of Reddit Pro for brands?
- What are the two main types of 'Ask Me Anything' sessions on Reddit?
- What aspect ratio is recommended for ads containing images and videos on Reddit?
- What best practices are generally recommended for conversion-focused advertisers to measure performance?
- What content strategy should brands adopt for effective engagement on Reddit?
- What criteria should a brand use when choosing an AMA host?
- What data does the Reddit Pixel provide advertisers access to? Select all that apply.
- What desired attributes do Reddit users seek from brands?
- What distinctive features make Reddit unique among social media platforms?
- What initial preparation is recommended for brands before contributing to a Reddit community?
- What initial step should brands take to prepare before posting in a Reddit community?
- What insights are brands seeking from a Brand Lift study on Reddit?
- What is a key recommendation for the number of ads to include per ad group to allow the Reddit system to optimize effectively?
- What is the intended function of a clear call-to-action?
- What is the primary objective of an AMA session?
- What is the primary objective of measuring ad performance on Reddit?
- What is the primary purpose of providing evidence or 'proof' in an AMA?
- What is the recommended best practice for designing video ads for Reddit's mobile-first audience?
- What key measurement insights do Conversion Lift studies offer? Select All Correct Responses
- What metrics can you use to evaluate the success of an AMA?
- What strategies can brands employ when responding to negative feedback or downvoted comments on Reddit?
- What's a general strategy for brands with small or testing budgets when allocating budgets across targeting segments?
- What's the recommended minimum number of users in a seed audience for lookalike audience creation?
- Where do Community AMAs take place on Reddit?
- Where on Reddit are Profile AMAs hosted?
- Which categories of signals are used for Reddit advertising measurement? (Select all that apply). Select All Correct Responses
- Which of the following best describes an 'AMA?'
- Which of the following best describes Reddit Pro?
- Which of the following locations serve as ad placements on Reddit? (Select all that apply). Select All Correct Responses
- Which of the following metrics are available on the Reddit Pro dashboard?
- Which of the following metrics are considered lower funnel KPIs? (Select all that apply). Select All Correct Responses
- Which of the following metrics are considered upper funnel KPIs? (Select all that apply). Select All Correct Responses
- Which of the following strategies can a brand use to increase product consideration on Reddit? (Select all that apply). Select All Correct Responses
- Which of the following targeting tactics are generally recommended for lower-funnel, performance campaigns on Reddit? (Select all that apply)Select All Correct Responses
- Which tracking solution is best for a web conferencing company to attribute new customer sign-ups from Reddit Ads?
- Which two automated bidding options are available on Reddit?
- Within Ads Manager, where can advertisers diagnose issues related to their Reddit Pixel implementation?
Reddit Ads Boost Certification All exam questions
- Adam set high bids and is spending his daily budget. However, he's noticing his performance is steadily decreasing after several weeks. What should he do?
- After installing the Reddit Pixel, advertisers can create Pixel retargeting audiences based on standard and custom events. Which of the following are examples of Reddit Pixel standard events? Select all that apply.
- As a best practice, it is recommended to check spending, delivery, and performance throughout the week. Why this this a best practice?
- Carla is building her first campaign on Reddit and isn't sure which bids to start with. What should she do?
- Carlos would like to research how redditors feel about his running shoe brand. Which of the following are ways for brands to perform research on Reddit? (Select all that apply)
- Categories of Reddit community include broad interest, niche interest, and local interest. r/London would fit into which category? Select the best answer.
- Earlier, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'?
- Edward clicked on a Reddit ad while browsing r/NoLawns and made a purchase. Which of the following conversion types would this be an example of?
- Edwin would like to exclude redditors who recently purchased from her website from seeing her ads. This is an example of which of the following exclusion types?
- How can CAPI and the Reddit Pixel together help improve tracking capabilities for advertisers? (Select all that apply)
- In preparation for potential signal loss, what three actions are generally recommended? (Select three)
- In the context of measurement, what does the acronym 'KPI' represent? (Select all that apply)
- In the Optimize Campaign Performance lesson, we explored how pacing refers to how well you are meeting your daily spending goal. Which of the following is NOT a recommended column for viewing PACING in Ads Manager?
- In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are best practices? (Select all that apply)
- Jake noticed his Reddit campaign has low impressions and is underspending. What should he consider changing to improve his spending and delivery? Select all that apply.
- Jameson wants to ensure his ads don't appear in certain political communities. Omitting your ads from appearing in certain communities exemplifies which type of exclusion?
- Jamie just installed the Reddit Pixel in preparation for her first campaign launch. For each standard event, which of the following metrics are tracked? Select all that apply.
- Jenny is creating a Free-form ad to drive consideration around her company's auto insurance services. Which of the following are the benefits of Free-form ads? (Select all that apply)
- Kelly is an account strategist running paid media, driving awareness of an upcoming movie release. Her objective is to get her trailer seen by as many people as possible. Which of the following camapign objectives would you recommend Kelly use?
- Kelly wants to gauge which interests drive the best performance for her prospecting ad group. Which of the following Dashboard tools would you recommend she use?
- Kelsey would like to exclude redditors from Florida from seeing her ads. Excluding ads from appearing in a certain region is an example of which of the following exclusion types?
- Kyle would like to understand how many redditors CLICKED one of his Reddit ads and made a purchase on his website. What type of conversion should he view in Ads Manager?
- Marcy follows a few sports subreddits, including r/NBA and r/chelseafc. While browsing Reddit, she viewed an ad for sneakers from SnooCo and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?
- Miguel is a university recruiter, and he's preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
- On Reddit, the term AMA stands for which of the following?
- One thing that makes AMAs so unique is they're an informal, authentic exchange of information between the host and the Reddit community. Which of the following is NOT something you should do when responding? Select the best answer.
- People gain _____ on Reddit when they contribute to the community by posting and commenting.
- ______ refers to an ad creative/copy becoming less effective with an audience over time due to repetition or overexposure.
- Selecting a campaign objective is one of the first steps in building a new campaign. Which of the following are objectives on Reddit? Select all that apply.
- Stephen's campaign has been live for three weeks. He's noticing the CTR on his Promoted Videos is in decline. What could he do to optimize performance on low-performing ads? Select the best answer.
- Tanya launched her campaign yesterday and feels her performance isn't meeting her expectations. What should she do?
- Targeting refers to selecting who you want to see your ads on Reddit. Which of the following is NOT a targeting option on Reddit?
- True or False: It is recommended to wait at least 90 days after launch to optimize a campaign.
- True or False: You should always include the word '[MEGATHREAD]' in your Free-form ad post title.
- What does Reddit recommend as best practice(s) for collecting, streamlining, and analyzing performance data? Select all that apply.
- What is the minimum time brands should commit to running an AMA?
- What key measurement insights do Conversion Lift studies offer?
- When creating an ad group, you can select a bid strategy. Which of the following are supported bid strategies? (Select all that apply)
- Which categories of signals are used for Reddit advertising measurement? (Select all that apply)
- Which of the following Ads Manager menus contains a list of changes in your ad account for troubleshooing and compliances purposes?
- Which of the following are examples of Ads Manager Dashboard Breakdowns? (Select all that apply)
- Which of the following are recommended metrics for measuring AMA success? (Select all that apply)
- Which of the following best defines campaign optimization? Select the best answer.
- Which of the following details is NOT needed in your AMA proof photo?
- Which of the following is an example of a seasonal moment on Reddit? (Select all that apply)
- Which of the following is NOT a good way to add value to a Reddit community? Select the best answer.
- Which of the following is NOT a standard lever you can pull to optimize a campaign mid-flight? Select the best answer.
- Which of the following is NOT an example of a Reddit Pixel metric?
- Which of the following is NOT asked for when creating a new Reddit account?
- Which of the following is NOT required when creating a Reddit account?
- Which of the following locations serve as ad placements on Reddit? (Select all that apply)
- Which of the following metrics are considered lower funnel KPIs? (Select all that apply)
- Which of the following metrics are considered upper funnel KPIs? (Select all that apply)
- Which of the following strategies can a brand use to increase product consideration on Reddit? (Select all that apply)
- Which of the following targeting tactics are generally recommended for lower-funnel, performance campaigns on Reddit? (Select all that apply)
- With engagement audiences, advertisers can retarget based on redditor interactions with their ads. Which of the following is an example of an engagement audience?
reddit ads creative micro All exam questions
- A Reddit Takeover allows your brand high reach on which prime real estate for 24 hours?
- How do Reddit's free-form ads facilitate brands in communicating deeper messages during the holidays?
- How much time should a brand allocate to answering questions during an AMA?
- If a brand wants their ad copy to resonate with Reddit users, which of these techniques might they use?
- If an advertiser wants to improve lower-funnel performance, what might they try in their headlines and creative assets?
- In what ways has Thanksgiving evolved for American redditors, drawing a comparison to Halloween?
- Reddit is a:
- True or False: To effectively isolate the impact of creative changes, it is recommended to test only one variable at a time in a creative test.
- True or false? Reddit Pro allows you to instantly reach established communities of your fans, customers, and potential customers. Select the best answer.
- What are 'visuals' in the context of Reddit ad creatives?
- What are the advantages of using free-form ads for festive Reddit campaigns?
- What are the available aspects for Video Ads on Reddit?
- What are the eligibility requirements for Reddit Pro?
- What are the key benefits of Reddit Pro for brands?
- What are the potential advantages of grouping creatives within an ad group for creative testing?
- What are the potential consequences of inefficient targeting setup?
- What are the two main types of 'Ask Me Anything' sessions on Reddit?
- What aspect ratio is generally recommended for mobile video ads on Reddit?
- What content strategy should brands adopt for effective engagement on Reddit?
- What criteria should a brand use when choosing an AMA host?
- What desired attributes do Reddit users seek from brands?
- What distinctive features make Reddit unique among social media platforms?
- What do carousel ads allow advertisers to do?
- What do free-form ads allow advertisers to do?
- What does the acronym 'AMA' represent on Reddit?
- What imagery is recommended for brand Reddit avatars?
- What initial preparation is recommended for brands before contributing to a Reddit community?
- What initial step should brands take to prepare before posting in a Reddit community?
- What is a conversation ad?
- What is a key advantage of advertising on Reddit compared to other social media platforms?
- What is a key benefit of using free-form ads?
- What is a recommended first planning step when preparing a creative test on Reddit?
- What is one method of identifying top-performing Reddit ads during creative performance analysis?
- What is the default setting for comments on Promoted Posts?
- What is the maximum character count for the body of a free-form ad?
- What is the primary objective of an AMA session?
- What is the purpose of pairing Dynamic Product Ads (DPA) with Promoted Posts that mention a sense of urgency during the holiday season?
- What is the recommended headline character limit for Conversation Ads?
- What key insights are gained from performing creative analysis on your Reddit campaigns?
- What locations on Reddit do shoppers use to research options and validate purchase decisions?
- What lower-funnel metrics, when using Reddit Pixel or Conversions API, provide insight into which creatives drive website conversions?
- What makes Reddit a relevant platform for brands during 'Moments' (key seasonal events)?
- What metrics can you use to evaluate the success of an AMA?
- What should you include at the top of a free-form ad, in Reddit-friendly language?
- What strategies can brands employ when responding to negative feedback or downvoted comments on Reddit?
- What three ad creative attribute categories might advertisers test on Reddit?
- What's a generally recommended next step after analyzing a creative test's results?
- What's an advantage of brands advertising on Reddit?
- When building an ad for Reddit, what's one of the most important things to focus on?
- When creating ads for Reddit, what should you aim to communicate?
- When does Black Friday/Cyber Monday conversation on Reddit typically begin?
- When does conversation and engagement typically peak during a 'Moment' on Reddit?
- When does serious holiday budget discussion typically surge on Reddit?
- When using the Reddit Pixel, what metrics can you monitor?
- When writing ad copy on Reddit, what does it mean to "be prescriptive?"
- Where do Community AMAs take place on Reddit?
- Where on Reddit are Profile AMAs hosted?
- Which Call-to-Action (CTA) options are available for Promoted Posts?
- Which campaign objective can advertisers use to increase mobile app installs?
- Which DPA functionality on Reddit is especially valuable during festive periods?
- Which of the following are classified as 'Moments' categories on Reddit? (Select all that apply). Select All Correct Responses
- Which of the following are recommended when creating effective Reddit ads? (Select all that apply). Select All Correct Responses
- Which of the following are unique features of Reddit? Select all that apply.
- Which of the following best describes Reddit Pro?
- Which of the following categories represent common static imagery tests on Reddit? (Select all that apply)Select All Correct Responses
- Which of the following CTA buttons is not supported?
- Which of the following demonstrates best practices for designing mobile ad creative?
- Which of the following describes Conversation Ads?
- Which of the following helps build trust with Reddit users through ad transparency?
- Which of the following is a recommended situation for turning off comments on a free-form ad?
- Which of the following is NOT an example of a 'Holiday Moment' on Reddit?
- Which of the following is not recommended when commenting on a post? Select the best answer from the choices below.
- Which of the following is not true about posts made to your profile? Select the best answer from the choices below.
- Which of the following metrics are available on the Reddit Pro dashboard?
- Which of the following metrics is a common creative test success criterion that can indicate how often people click on your ad after seeing it?
- Which of these is a key component of a Promoted Post?
- Which tab in Reddit Pro contains data about communities and conversations happening that involve your keywords? Select the best answer from the choices below.
- Why is it important to establish 'success' criteria for a Reddit creative test before its launch?
- Why is Reddit considered a top platform for community?
- Why should advertisers consider using automated bidding strategies?
Reddit Ads Creative Micro-certification All exam questions
- Amy would like to analyze which image creative drove the most conversions on her website. Which of the following metrics would help her answer this question? (Select the best option)
- Earlier, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'? (Select the best option)
- In this course, we explored common creative test success metrics. Which of the following is NOT a common creative test success metric? Select the best answer.
- In this course, we explored the value of taking a 'show and tell' approach to ad creative. Which of the following is 'Showing and telling' examples on Reddit? (Select all that apply)
- In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are ways that brands can demonstrate an authentic tone? (Select all that apply)
- Jamie wants to try some new approaches to her headline messaging. Which of the following is an example of a promo-focused headline?
- Marcus wants to spotlight multiple stand-alone products within his ad unit to show redditors the variety of products his business offers. Which of the following post types would be best suited for his needs? Select the best answer.
- Targeting your ad to followers of a specific subreddit, like r/mealprepsunday, is an example of what type of targeting?
- True or False: Influencers and celebrities are one of the main reasons that Reddit helps make purchasing easier and faster.
- What is the recommended minimum time brands should commit to running an AMA?
- Which of the following Ads Manager tools can you use to build numerous ad variations in one flow?
- Which of the following are benefits of tapping into Moments on Reddit? (Select all that apply)
- Which of the following are classified as 'Moments' categories on Reddit? (Select all that apply)
- Which of the following categories represent common static imagery tests on Reddit? (Select all that apply)
- Which of the following is a benefit of performing creative testing? Select the best answer.
- Which of the following is a benefit of using a Free-form ad?
- Which of the following is/are an example of a seasonal moment on Reddit? (Select all that apply)
- Which types of creatives are most effective in driving results during a Moment on Reddit?
- Why is it beneficial to include a call-to-action (CTA) in your Promoted Post?
- Your brand is looking to launch a new line of food delivery services and wants the widest possible reach on Reddit. What do you recommend?
reddit ads fundamentals All exam questions
- A Reddit Takeover allows your brand high reach on which prime real estate for 24 hours?
- How do Reddit's free-form ads facilitate brands in communicating deeper messages during the holidays?
- How much time should a brand allocate to answering questions during an AMA?
- If a brand wants their ad copy to resonate with Reddit users, which of these techniques might they use?
- If an advertiser wants to improve lower-funnel performance, what might they try in their headlines and creative assets?
- In what ways has Thanksgiving evolved for American redditors, drawing a comparison to Halloween?
- Reddit is a:
- True or False: To effectively isolate the impact of creative changes, it is recommended to test only one variable at a time in a creative test.
- True or false? Reddit Pro allows you to instantly reach established communities of your fans, customers, and potential customers. Select the best answer.
- What are 'visuals' in the context of Reddit ad creatives?
- What are the advantages of using free-form ads for festive Reddit campaigns?
- What are the available aspects for Video Ads on Reddit?
- What are the eligibility requirements for Reddit Pro?
- What are the key benefits of Reddit Pro for brands?
- What are the potential advantages of grouping creatives within an ad group for creative testing?
- What are the potential consequences of inefficient targeting setup?
- What are the two main types of 'Ask Me Anything' sessions on Reddit?
- What aspect ratio is generally recommended for mobile video ads on Reddit?
- What content strategy should brands adopt for effective engagement on Reddit?
- What criteria should a brand use when choosing an AMA host?
- What desired attributes do Reddit users seek from brands?
- What distinctive features make Reddit unique among social media platforms?
- What do carousel ads allow advertisers to do?
- What do free-form ads allow advertisers to do?
- What does the acronym 'AMA' represent on Reddit?
- What imagery is recommended for brand Reddit avatars?
- What initial preparation is recommended for brands before contributing to a Reddit community?
- What initial step should brands take to prepare before posting in a Reddit community?
- What is a conversation ad?
- What is a key advantage of advertising on Reddit compared to other social media platforms?
- What is a key benefit of using free-form ads?
- What is a recommended first planning step when preparing a creative test on Reddit?
- What is one method of identifying top-performing Reddit ads during creative performance analysis?
- What is the default setting for comments on Promoted Posts?
- What is the maximum character count for the body of a free-form ad?
- What is the primary objective of an AMA session?
- What is the purpose of pairing Dynamic Product Ads (DPA) with Promoted Posts that mention a sense of urgency during the holiday season?
- What is the recommended headline character limit for Conversation Ads?
- What key insights are gained from performing creative analysis on your Reddit campaigns?
- What locations on Reddit do shoppers use to research options and validate purchase decisions?
- What lower-funnel metrics, when using Reddit Pixel or Conversions API, provide insight into which creatives drive website conversions?
- What makes Reddit a relevant platform for brands during 'Moments' (key seasonal events)?
- What metrics can you use to evaluate the success of an AMA?
- What should you include at the top of a free-form ad, in Reddit-friendly language?
- What strategies can brands employ when responding to negative feedback or downvoted comments on Reddit?
- What three ad creative attribute categories might advertisers test on Reddit?
- What's a generally recommended next step after analyzing a creative test's results?
- What's an advantage of brands advertising on Reddit?
- When building an ad for Reddit, what's one of the most important things to focus on?
- When creating ads for Reddit, what should you aim to communicate?
- When does Black Friday/Cyber Monday conversation on Reddit typically begin?
- When does conversation and engagement typically peak during a 'Moment' on Reddit?
- When does serious holiday budget discussion typically surge on Reddit?
- When using the Reddit Pixel, what metrics can you monitor?
- When writing ad copy on Reddit, what does it mean to "be prescriptive?"
- Where do Community AMAs take place on Reddit?
- Where on Reddit are Profile AMAs hosted?
- Which Call-to-Action (CTA) options are available for Promoted Posts?
- Which campaign objective can advertisers use to increase mobile app installs?
- Which DPA functionality on Reddit is especially valuable during festive periods?
- Which of the following are classified as 'Moments' categories on Reddit? (Select all that apply). Select All Correct Responses
- Which of the following are recommended when creating effective Reddit ads? (Select all that apply). Select All Correct Responses
- Which of the following are unique features of Reddit? Select all that apply.
- Which of the following best describes Reddit Pro?
- Which of the following categories represent common static imagery tests on Reddit? (Select all that apply)Select All Correct Responses
- Which of the following CTA buttons is not supported?
- Which of the following demonstrates best practices for designing mobile ad creative?
- Which of the following describes Conversation Ads?
- Which of the following helps build trust with Reddit users through ad transparency?
- Which of the following is a recommended situation for turning off comments on a free-form ad?
- Which of the following is NOT an example of a 'Holiday Moment' on Reddit?
- Which of the following is not recommended when commenting on a post? Select the best answer from the choices below.
- Which of the following is not true about posts made to your profile? Select the best answer from the choices below.
- Which of the following metrics are available on the Reddit Pro dashboard?
- Which of the following metrics is a common creative test success criterion that can indicate how often people click on your ad after seeing it?
- Which of these is a key component of a Promoted Post?
- Which tab in Reddit Pro contains data about communities and conversations happening that involve your keywords? Select the best answer from the choices below.
- Why is it important to establish 'success' criteria for a Reddit creative test before its launch?
- Why is Reddit considered a top platform for community?
- Why should advertisers consider using automated bidding strategies?
Reddit Ads Fundamentals Certification All exam questions
- A brand wants a username that's already taken, but they hold the trademark. What options do they have?
- A leading sports equipment company is looking to drive more *new customer* membership sign ups with a marketing message aimed to health and wellness enthusiasts. Which of the following targeting approaches would you recommend?
- A Reddit post's position in a feed is determined by…
- A Reddit Takeover allows your brand high reach on which prime real estate for 24 hours? (Select all that apply)
- A redditor responded to your post with "Happy cake day!". What does 'cake day' refer to?
- A subreddit is...
- According to the Reddit Fundamentals course, what is a key reason that people turn to Reddit?
- Advertisers on Reddit can control whether or not they'd like to receive comments on their ads.
- Allen would like to drive leads on his website for his real estate firm in the Dallas, TX metro area. Which of the following campaign objectives would be BEST for this goal?
- Amy wants to use video to engage audiences and increase brand favorability. Which of the following campaign objectives would you recommend she use?
- Building creative for mobile can help drive a consistent user experience across devices. Which of the following is an example of building ad creative for mobile?
- Community targeting allows you to reach users based on:
- Complete this statement: Conversation Placements are ads placed between the original post and the…
- Customer lists, Engagement retargeting, and Website retargeting are all examples of which type of targeting?
- Devin would like to review which communities are driving the strongest performance for his campaign. Which of the following Dashboard Breakdowns should he apply?
- Engagement Retargeting lets you reach users who have:
- For best results, with community targeting, it is recommended to start with:
- For upper- and mid-funnel campaigns, consider a mix of:
- How are Reddit's content policies enforced? (Select all that apply)
- How does community voting (upvotes and downvotes) influence content on Reddit?
- If you were a health lifestyle brand planning to launch a new nutrition line aimed at a health-conscious audience, which of the following takeover types would be the best solution?
- If you're running a brand awareness campaign with interest targeting, what metric would you typically focus on?
- In 2020, Reddit updated its Content Policy to address brand and user safety. What was the purpose of this change?
- In the Levels to Safety course, we explored various brand safety solutions available to advertisers. Which of the following Campaign Controls are available brand safety solutions for advertisers on Reddit? (Select all that apply)
- In the Levels to Safety course, we learned about the 3 P's of Platform Safety. What are the 3 P's of Platform Safety on Reddit?
- In the Levels to Safety lesson, we explored the concept of People-Powered. What do we mean when we say Reddit is ‘People-Powered’? (Select all that apply)
- In the Levels to Safety lesson, we explored various types of brand safety solutions for advertisers. Which three inventory types are available?
- In the Reddit Fundamentals lesson, we learned about subreddits. Subreddit names are preceded by which of the following?
- In this course, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'? (Select the best option)
- In this course, we explored the value of optimizing the creative visuals people browsing Reddit on mobile. Which of the following is an example of designing for mobile? (Select the best option)
- In this course, we explored the value of taking a 'show and tell' approach to ad creative. Which of the following is/are examples of 'Showing and telling' on Reddit? (Select all that apply)
- In this course, we explored using redditisms to demonstrate your brand's understanding of Reddit's unique culture. Which of the following is/are examples of redditisms? (Select all that apply)
- In this course, we explored various Reddit creative best practices. Which of the following creative best practice themes were covered? (Select all that apply)
- In what ways does Reddit benefit consumers facing too many choices? (Select all that apply)
- Interest targeting is ideal for:
- Jane is planning campaigns for a food delivery service who only wants to drive conversions during business hours (9am - 9pm). Which of the following targeting settings might be relevant for this advertiser?
- Jessica wants to prevent her ads from being served in certain communities. Which ad group setting would you recommend she select?
- John is planning campaigns for a financial services advertiser who is concerned their ads might appear adjacent to political news. Which of the following campaign controls should he consider? (Select all that apply)
- Kelsey would like to review her campaign delivery over time. Which of the following Dashboard Breakdowns should she apply?
- Keyword Targeting in Feed (KWiF) is:
- Lookalike Audiences are used to:
- On Reddit, location targeting such as country or DMA is based upon…
- On Reddit, users can ____ a post when they feel something contributes to the conversation or ____ a post when it's irrelevant to the community.
- On Reddit, we are connected by passions and interests, not individuals. Here, brands can connect with more than 100,000 communities, reaching people that cannot be found anywhere else. This core message is important because:
- On which level of a Reddit campaign are the ad creative and copy set?
- On which level of a Reddit campaign is the targeting set?
- Please review the following screenshot. This is an example of which placement type?
- Please review the following screenshot. This is an example of which post type?
- r/mealprepsunday would be an example of which type of targeting?
- Reddit's brand safety and suitability controls ensure ads appear next to or within communities deemed appropriate for ads.
- The #1 reason people come to Reddit is to be informed. Examples of being informed on Reddit include… (Select all that apply)
- This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?
- To join Reddit, users are required to share their name and location.
- True or False: "Animals & Pets" is an example of interest group targeting.
- True or False: Ads may appear next to gory, NSFW, and graphic content unless you properly implement Negative Keyword Exclusion and/or Limited Inventory based on the text that appears in posts in a particular community.
- True or False: An ad using Food & Drink interest targeting will only show up within Food & Drink related subreddits.
- True or False: Redditors accrue ‘karma’ when they participate on Reddit.
- True or False: The Reddit Home screen displays a feed of the top posts from a person’s favorite communities that they've joined.
- True or False: Users with the Administrator permission in Ads Manager are able to edit, create, and toggle on/off campaigns and creatives. They can also update billing information and invite new users to the account.
- True or False: We recommend using your company logo or a branded image as your avatar as it boosts your brand’s credibility on Reddit and can lead to better engagement.
- True or False: When you use community targeting, your ads will ONLY appear within that community's feed.
- Website Retargeting allows you to:
- What are the available aspects for Video Ads on Reddit? (Select all that apply)
- What are the benefits of previewing your ad before saving it?
- What are the benefits of using a company logo or branded image as your avatar?
- What are the three main elements that make up brand safety on Reddit?
- What aspects of your campaign are defined at the ad group level?
- What budget types are available when setting delivery details for an ad group?
- What controls whether or not a community makes it on to our Ads Allowlist?
- What does "u/" signify on Reddit?
- What does a conversation ad allow advertisers to do on Reddit?
- What insights does the Reddit Pixel provide to advertisers?
- What inventory types are available on Reddit? (Select all that apply)
- What is "flair" in a Reddit community?
- What is a key benefit of Reddit Answers for brands?
- What is a key benefit of using free-form ads? (Select all that apply)
- What is a primary function of community moderators on Reddit?
- What is an advantage of brands advertising on Reddit?
- What is karma on Reddit?
- What is the character limit for headline copy in an Image Promoted Post?
- What is the default comments setting for Promoted Posts?
- What is the minimum daily budget for an ad group? (In USD)
- What is the purpose of upvoting on Reddit?
- What tasks can a Business Admin perform in Business Manager? (Select all that apply)
- What tasks does Business Manager help simplify? (Select all that apply)
- When choosing a campaign objective, what should it align with?
- When creating ads for Reddit, what should you aim to communicate? (Select all that apply)
- When using keyword targeting, what is a general recommendation to follow?
- When using the Reddit Pixel, what metrics can you monitor? (Select all that apply)
- Where can Promoted Posts appear? (Select all that apply)
- Which Call-to-Action (CTA) options are available for Promoted Posts? (Select all that apply)
- Which campaign creation flow is best for quickly creating a campaign with basic targeting?
- Which campaign objective is most appropriate for an advertiser who wants to drive valuable website actions?
- Which components can you add to an Image ad? (Select all that apply)
- Which inventory type provides the strictest preventative brand safety measures in partnership with Integral Ad Science (IAS)?
- Which of the following actions has Reddit taken to enforce user safety? (Select all that apply)
- Which of the following are examples of conversion events that you can track with the Reddit Pixel? (Select all that apply)
- Which of the following are examples of customer list custom audiences? (Select all that apply)
- Which of the following are post types on Reddit?
- Which of the following are recommended when creating effective Reddit ads? (Select all that apply)
- Which of the following are the three C's of Brand Safety on Reddit?
- Which of the following campaign objectives would be most closely aligned with a brand's goal of increasing site visits?
- Which of the following describes Conversation Ads? (Select all that apply)
- Which of the following elements can be added to a Promoted Post? (Select all that apply)
- Which of the following is a primary purpose of Reddit Pro?
- Which of the following items are components of an IMAGE Promoted Post (select all that apply):
- Which of the following metrics can be viewed in Reddit Ads Manager? (Select all that apply)
- Which of the following settings cannot be edited once saved?
- Which of the following subreddits is relevant for redditors interested in fashion? (Select all that apply)
- Which of the following subreddits is relevant for redditors interested in food? (Select all that apply)
- Which of the following targeting criteria can be selected at the ad group level? (Select all that apply)
- Which of the following targeting options are available through Reddit audiences? Select all that apply.
- Which of these are recommended for keeping your customer list audiences healthy? (Select all that apply)
- Which statement best describes interest targeting?
- Which takeover is best for ensuring select communities see your post?
- Your brand is looking to launch a new line of food delivery services and wants the WIDEST POSSIBLE reach on Reddit. Which type of takeover would you recommend to accomplish this goal?
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