Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window. Why will setting up the view-through conversion window benefit their campaign?
Choose an answer
Tap an option to check your answer.
Correct answer: It'll allow them to identify impressions for ads that weren't interacted with but later resulted in a conversion..
Why this is the answer
A custom view-through conversion window changes how long Google Ads can credit a conversion after an ad impression with no click. Setting it to 14 days helps capture delayed conversions from users who saw the ad, did not interact, and converted later within that period. Google Ads defines view-through conversions as conversions recorded after an impression when the user does not interact with the ad first. This is especially useful for Display because impressions can influence later action even when no click occurs
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed