Reece works for a company that sells sailing trips and wants to setup a 14-dayview-through conversion window for their Display campaign instead of the default window.Why will setting up the view-through conversion window benefit their campaign?

Setting up a 14-dayview-through conversion window for a Display campaign benefits the campaign in several ways:1.**Identifying Impressions for Non-Interacted Ads**:By extending the conversion window,the campaign can capture data on users who viewed,but did not interact with,theads.This is valuable because some users may need time to make a decision or take action after seeing an ad.The extended window ensures that these view-through conversions are attributed,helpingto measure the full impact of the campaign.2.**Understanding the Full Conversion Path**:Sometimes,users may see an ad and not click on it immediately but may later convert through other means(e.g.,direct website visitor another channel).Extending the window allows for a more accurate understanding of how ads influence the overall conversion path.3.**Optimizing Ad Assets**: With a longer conversion window,Reece can analyze data on which ad assets are effective in driving conversions overtime.This information can be used to optimize ad creative and improve conversion rates.Overall,the14-dayview-through conversion window provides a more comprehensive view of the campaign's effectiveness and allows for better optimization based on user behavior beyond immediate interactions.