Reese has two different ideas in mind for her campaign. She wants to identify which one drives more results. What type of testing can give Reese the answer she's looking for?

LinkedIn A/B Testing is used to compare two campaign ideas by splitting delivery between two ad sets and measuring which version performs better. Campaign Manager evaluates results based on the selected test metric, such as cost per result or another available performance metric. This method is designed for testing one key variable, such as ad creative, audience, placement, or optimization setup. Lift testing is used to measure incremental impact, not to directly compare two campaign ideas against each other.