_______________refers to when someone on Twitter sees your Promoted Tweet and does not engage with it,but later visits your website and converts.
Choose an answer
Tap an option to check your answer.
Correct answer: Post-view attribution.
Why this is the answer
Post-view attribution occurs when a user sees an ad (like a Promoted Tweet) but doesn't immediately click or engage with it, yet later converts on the advertiser's website through a different channel or direct visit. The ad is still credited with influencing the conversion because it was viewed. Post-engagement attribution would apply if the user had directly interacted with the Promoted Tweet (e.g., clicked it) before converting. Download attribution is irrelevant in this context as it refers to tracking app downloads.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed