Reid wants to review how well his campaign is performing toward an awareness goal.Which of these metrics will be most relevant to him?(Select2)

For an awareness goal, Reid needs metrics that show how many people saw his ads and how engaging those ads were. "Impressions served" directly measures how many times his ads were displayed, which is a fundamental indicator of reach and awareness. "Click-through rate" (CTR) indicates the percentage of people who saw the ad and clicked on it, suggesting engagement and interest, which are crucial for assessing how effectively the ad captured attention. "Add-to-cart" is a conversion metric, more relevant for performance goals like sales or consideration, not primarily for awareness.