request inventory verification. In which two ways is Performance Max for omni channel goals different from Smart Shopping Campaigns(SSC)?Choosetwo.

Performance Max is designed to align directly with specific marketing objective goals, such as driving online sales, generating leads, or increasing in-store visits, which can be tailored to omni-channel strategies. Smart Shopping Campaigns (SSC) were primarily focused on maximizing conversion value for online sales, with some local inventory ad capabilities. While SSC could contribute to omni-channel, Performance Max offers a more direct and integrated approach to setting and achieving diverse business goals across all Google Ads inventory. The option about product-specific formats is incorrect because both SSC and Performance Max utilize product feeds to generate various ad formats, so this isn't a distinguishing factor.