Retail insights can look back to compare insights from ___________ in the past.

Retail insights allow you to analyze data and trends over an extended period, which is crucial for identifying seasonal patterns, long-term growth, or decline. The 13-month lookback window is specifically designed to encompass a full year plus one additional month, enabling direct year-over-year comparisons (e.g., comparing January of the current year to January of the previous year) while also providing immediate prior-month context. This comprehensive view helps in making informed strategic decisions. Options like 14 days, 6 months, or 12 months are too short to capture complete annual cycles or provide the necessary overlap for robust year-over-year analysis.