Retargeting allows you to show ads to people who have never been to your website.
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Correct answer: False.
Why this is the answer
Retargeting (or remarketing) is a digital advertising strategy that targets users who have previously interacted with your website or app. The core concept is to re-engage these users with relevant ads, encouraging them to return and complete a desired action, such as a purchase or sign-up. Therefore, it's false that retargeting shows ads to people who have never been to your website; that describes prospecting or cold audience targeting.
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