Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent.She is looking tore engage her existing audiences to encourage repeat purchases on Amazon.Which audience(s)would best help Rhonda achieve this goal?(Select2)
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Correct answer: Audiences transferred based on pixel traffic from their website, Audiences based on purchase of herbrand's laundry detergent.
Why this is the answer
To re-engage existing audiences and encourage repeat purchases, Rhonda should target customers who have previously shown interest in or purchased her brand's products. Audiences transferred based on pixel traffic from their website are valuable because these individuals have already visited the brand's site, indicating prior engagement and potential interest in repeat purchases. Similarly, audiences based on the purchase of her brand's laundry detergent are ideal as these are existing customers who have already bought her product, making them prime candidates for re-engagement and repeat business. Targeting "Demographic: males" is too broad and doesn't specifically identify individuals who have previously engaged with or purchased her brand, making it inefficient for re-engagement.
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