Robert is checking out his campaign's latest search terms report.He observes that search queries that don't seem to match his core business are triggering his ads to serve.What can Robert do to make sure that his ads only serve on relevant searches?
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Correct answer: Include these terms as negative keywords..
Why this is the answer
To ensure that his ads only serve on relevant searches,Robert should include the search terms that don'tmatch his core business as negative keywords.By adding these terms as negative keywords,he can prevent his ads from showing for irrelevant queries,there by improving the overall relevance of his ad campaigns and ensuring that his budget is used efficiently on searches that are aligned with his business offerings.
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