Roland helps build some of his team's creative. He also advises on technical requirements for the creative. What role does he play on his team?

Roland is a Production specialist because he is involved in building creative assets and advising on their technical requirements. This role focuses on the practical execution and technical aspects of creative development, ensuring that the creative meets specifications and is ready for deployment. A Brand specialist focuses on brand identity and strategy. A Creative specialist primarily deals with the conceptualization and design of creative content. A Media specialist is responsible for media planning, buying, and optimization, not the technical build of the creative itself.