Rosa wants to expand the reach of herbrand awareness campaign on Linked In.What should she consider leveraging?Selectall thatapply.
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Correct answer: Linked In Audience Network(LAN), Audience Expansion.
Why this is the answer
The selected answers,"Linked In Audience Network(LAN)"and"Audience Expansion,"are both appropriate strategies for Rosa to consider when aiming to expand the reach of herbrand awareness campaign on Linked In.Leveraging the Linked In Audience Network(LAN)allows Rosa to extend her campaign's reach beyond the Linked In platform itself,reaching professionals on various mobile apps and websites that are part of Linked In'snetwork.This expansion increases the visibility of her campaign to a broader audience, enhancing brand exposure and awareness.Additionally,employing Audience Expansion enables Rosa to broaden her targeting parameters,allowing Linked In's algorithms to identify and include additional audiences that exhibit similar characteristics and behaviors to her existing target audience.By leveraging both the Linked In Audience Network and Audience Expansion,Rosa can effectively amplify the reach of herbrand awareness campaign,ensuring it reaches a wider audience and achieves greater visibility and impact on the Linked In platform and beyond.These strategies enable Rosa to maximize the potential of her campaign in increasing brand awareness and reaching her marketing objectives effectively.
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