Ryan is running Sponsored Brands video campaigns and would like his ads to appear for relevant shopping search queries. Which the following options could Ryan use?
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Correct answer: Manual keyword and product targeting.
Why this is the answer
Manual keyword and product targeting allows Ryan to specifically choose keywords and products that are highly relevant to his Sponsored Brands video campaigns. This ensures his ads appear for precise shopping search queries, maximizing relevance and potential engagement. Automatic targeting, while convenient, might broaden the reach beyond highly specific shopping queries, potentially reducing efficiency for this particular goal. Audience insights are valuable for understanding customer demographics and interests but do not directly control where ads appear in search results; they inform targeting strategies rather than being a targeting method themselves.
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