S a an vi wants to attract as many customers as possible to her product page.She also wants to engage the audiences who viewed the product detail page but did not purchase.Which sponsored ads should S a an vi use to achieve these objectives?

Sponsored Products campaigns are ideal for attracting new customers and driving traffic to product pages because they promote individual product listings directly within shopping results and on product detail pages. This helps maximize visibility and reach for Saanvi's product. Sponsored Display campaigns are effective for re-engaging audiences who viewed the product detail page but did not purchase. These ads can be targeted to shoppers based on their past browsing behavior, appearing on Amazon and third-party websites and apps, thus helping to convert interested but undecided customers. Sponsored Brands primarily focus on brand building and showcasing a portfolio of products, which is less direct for driving individual product page traffic or retargeting.