Sabre, a non-endemic automotive brand, wants to drive dealership visits and test drive appointments. Which conversion-focused solution should they prioritize?

Interactive video ads with location-based features are ideal because they directly address Sabre's goal of driving dealership visits and test drive appointments. Interactive elements, such as clickable maps or "book a test drive" buttons, provide a clear call to action within the ad itself. Location-based features ensure the ads are shown to relevant audiences near dealerships, maximizing the likelihood of a physical visit. Online video remarketing with standard CTAs is less effective as it lacks the direct interactive and location-specific capabilities needed to drive immediate physical actions. Streaming TV with broad audience targeting is too general; while it builds awareness, it isn't optimized for driving specific, measurable dealership visits.