Sam has recently decided to launch an online fitness coaching service.Hehas registered a domain name and setup a website,but is unsure of how to launch his business online in away that will help him grow sustain ably.Help Sam create his own online business strategy,by selecting the correct steps he should take. What should his first step be?

Defining business goals is the crucial first step for Sam because it provides direction and a clear understanding of what he wants to achieve. Without well-defined goals, it's impossible to create an effective strategy, measure success, or make informed decisions about marketing and operations. Goals like "acquire 50 new clients in six months" or "achieve a 20% profit margin" will dictate subsequent actions, such as target audience identification and marketing channel selection. Creating an email template is a tactical marketing activity that comes much later, once the overall strategy and target audience are established. Finding an investor is a financing step, not a foundational business strategy step, and may not even be necessary depending on the business model and initial capital requirements.