Samira has recently launched a new coaching business online. Her analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking coaching appointments. What action should Samira take? Select the 2 correct answers, then submit.
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Correct answer: Check the frequency of the newsletters to make sure they aren’t sent too often., Review the content of the newsletters to check if it’s suitable and if there is a clear call to action (CTA)..
Why this is the answer
The right action is to review newsletter cadence because Google says senders should set expectations for email frequency and send messages at a rate the audience finds reasonable. Google also recommends composing a clear message that aligns with the brand and includes a clear call to action. If people unsubscribe after two weeks and are not booking appointments, that points to message fatigue, weak relevance, or an unclear next step. Checking frequency and improving content directly address those two likely causes
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