Sandra's creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
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Correct answer: Increasing user volume, Driving specific in-app actions, Handling churn management.
Why this is the answer
The typical progression of marketing objectives for an app starts with Increasing user volume. This foundational step focuses on acquiring a broad user base to establish market presence. Once a significant user base is acquired, the next objective is Driving specific in-app actions. This involves encouraging users to engage with key features, make purchases, or complete desired tasks within the app, thereby increasing user value and monetization. Finally, as the app matures and retains users, Handling churn management becomes critical. This objective focuses on strategies to prevent existing users from uninstalling or becoming inactive, ensuring long-term user retention and sustained growth.
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