Saskia is running a search campaign for a major retailer and is writing ad copy. With re marketing, Saskia has the ability to show previous website visitors different ad copy to other people.

The statement is True because with remarketing, Saskia has the ability to show previous website visitors different ad copy compared to other people. Remarketing allows advertisers to target users who have previously interacted with their website or app but did not complete a desired action, such as making a purchase. By using remarketing, Saskia can tailor the ad copy specifically to these previous visitors, taking into account their past behavior on the website. For example, she could offer a special promotion to encourage them to complete a purchase or highlight products they previously viewed. This personalized approach helps increase the relevance of the ads for those users, making the campaign more effective in driving conversions. In contrast, new users or people who haven't visited the website before will see a different, more general ad copy designed for first-time visitors.