Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people. Select whether the previous statement is true or false.

Explanation: The statement is **true**. With remarketing, Saskia indeed has the ability to show previous website visitors different ad copy compared to other people who haven't visited the website before. Remarketing allows advertisers to target users who have previously interacted with their website or mobile app, presenting them with tailored ad content based on their past behavior and interests. By segmenting audiences into remarketing lists, Saskia can create specific ad campaigns or ad groups designed to re-engage previous visitors with personalized messaging or offers, encouraging them to return to the website and complete desired actions such as making a purchase or signing up for a newsletter. This ability to deliver customized ad copy to previous website visitors is a key feature of remarketing and can significantly enhance the effectiveness of ad campaigns by targeting users with relevant content based on their past interactions, thereby increasing the likelihood of conversion. Therefore, the statement that with remarketing, Saskia has the ability to show previous website visitors different ad copy compared to other people is true.