Say your business wanted to drive conversation about an upcoming event,which campaign objective would you choose?

The "Engagements" objective is designed to maximize interactions with your Tweets, such as replies, retweets, and likes. For an upcoming event, driving conversation means encouraging people to talk about it, ask questions, and share their excitement, which directly aligns with the Engagements objective. "Reach" focuses on showing your Tweet to as many unique users as possible, but doesn't prioritize interaction. While reach is important for awareness, it won't inherently generate conversation. "Followers" aims to increase your audience size, which is a long-term goal and not directly tied to sparking immediate conversation about a specific event.