Scenario:You work for a company called Pet Spot that sells animal supplies.Whichofthe following audiences would be the best to target on social media at the awareness stage of thebuyer’sjourney?

At the awareness stage of the buyer’sjourney,targeting a lookalike audience based on your existing customers would be the best strategy for Pet Spot,a company selling animal supplies.This option is correct because a lookalike audience comprises individuals who share similar characteristics and behaviors with Pet Spot's existing customers.Targeting this audience allows Pet Spot to reach potential customers who are likely to be interested in their products but may not yet be aware of the brand. By leveraging the traits and preferences of their current customer base,Pet Spot can effectively expand its reach and introduce its offerings to new prospects who are more inclined to engage with the brand.This approach maximizes the potential for brand exposure and awareness among individuals who are most likely to have an interest in Pet Spot'sproducts,making it the optimal audience to target at the awareness stage of the buyer’s journey on social media.Incontrast,targeting people who have previously interacted with digital ads,visited the website,or watched YouTube videos maybe more suitable for later stages of the buyer’s journey when prospects are already familiar with the brand and its offerings.Therefore,focusing on a lookalike audience based on existing customers aligns with the goal of raising awareness and attracting potential customers to Pet Spot's products and services.