search.This increases a retailer's presence on the search results page.

Shopping ads are highly visual, displaying product images, titles, prices, and merchant names directly on the search results page. This rich information allows shoppers to quickly assess product relevance and compare options before clicking, which is why they are more likely to click. This visual presence significantly increases a retailer's visibility and brand exposure on the search results page. The incorrect option describes how text ads or Search campaigns use keywords to match queries, which is not the primary mechanism or unique benefit of Shopping ads. While keywords are used in Shopping campaigns for negative keywords and bidding strategies, the core display and user interaction are driven by product data feeds, not manually added keywords for matching.